A New Chapter in Sugar Reduction

More and more consumers are looking for great taste with less sugar. Stevia has come a long way, and today there are two standout options: Reb M and enzymatically enhanced stevia. Both deliver cleaner sweetness than traditional stevia and give formulators the tools they need to create products people actually enjoy drinking and eating.

Reb M – Clean, Sugar‑Like Taste

• One of the rare steviol glycosides found in the leaf
• Tastes closer to sugar – smooth, rounded, with less bitterness
• About 200–300× sweeter than sugar
• Works especially well in beverages, gummies, chewables, and dairy

Takeaway: Reb M is the gold standard for taste when it comes to stevia.

Enzymatically Enhanced Stevia – Scalable & Smart

• Uses enzymes to upgrade common glycosides (like Reb A) into better tasting ones (Reb M, Reb D)
• Makes the supply of high‑quality stevia more reliable and affordable
• Still starts with the leaf, so it stays plant‑based and label‑friendly

Takeaway: Enzyme technology makes it easier to deliver the clean taste consumers want, at a cost and scale that works for brands.

Options for Every Brand

There isn’t one right answer. Depending on the project, you may choose: - Reb M for best‑in‑class taste - Enzymatically enhanced stevia for a balance of taste and cost - Or a combination to get the benefits of both

At a Glance

• Sugar‑like sweetness without the bitterness
• Cost‑effective, less need for flavor masking
• Reliable supply chain
• Plant‑based, non‑GMO, consumer‑friendly
• Fits into multiple categories – beverages, gummies, tablets, dairy, syrups

Where It Works

• Hydration drinks: 100–200 ppm Reb M, often paired with allulose or erythritol for body
• Gummies: Enzyme‑enhanced stevia with polyols/fibers for bulk and great taste
• Chewables: Reb M with isomalt or erythritol for a smooth finish, even with minerals or actives

Bottom Line

Both Reb M and enzymatically enhanced stevia open up new ways to cut sugar without cutting taste. You have the flexibility to pick the option—or combination—that fits your product and your consumer best.

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Interested?

Let’s talk about prototypes and see how these new stevia solutions can work in your next launch. Contact us at sales@nu-activ.com